BY GAD, OLD MAN, YOU GOT HIM! appeared as a 4-page spread in the August 1931 issue of College Humor magazine. Ted Geisel (aka Dr. Seuss) had always commented about the power humor had to cut through in difficult moments and, during the Great Depression, Dr. Seuss’s humor was everywhere. The country needed considerable cheering up and prominent magazines of the day obliged with Ted Geisel and others who could elicit laughter.
While it was serious business to be published (it ultimately gave rise to Ted’s popularity and helped paved the way for his career as author and illustrator), Ted always insisted that we should look at life “through the wrong end of the telescope.” He seemed to understand that laughter can transcend any particular time or place and still help to make us smile whenever we need it most. Eighty-five years later, By Gad seems to prove him right.
Serigraph on Acid-Free Paper, Image Dimensions: 8″ x 70″, Paper Dimensions: 10.5″ x 72.5″ with 4-sides deckle
Limited Edition of 850 Arabic Numbers, 99 Patrons’ Collection, 155 Collaborators’ Proofs and 5 Hors d’Commerce.